A Simple Guide To Google My Business – Must Read

A guide to Google My business for Local businesses
Google My Business – A New home for local Marketer

For small businesses everywhere, local marketing with Google My Business (GMB) is an essential marketing tactic that can really pay off, especially if you don’t have much time or money to invest in a comprehensive digital marketing strategy.

Many people don’t realize that small, local businesses have a major advantage when it comes to search engine
optimization (SEO). Unlike big corporations or e-commerce sites that need to rank for the most competitive keywords
nationally or even globally, small enterprises can focus on what they do best: reaching customers in their own backyard.

To rise to the top of your local search results, all you need to do is serve your local community while directing your
marketing efforts toward potential customers in your area.

Our guide to Google My Business will teach you how to create a GMB profile that delivers SEO results without too much effort so you can get back to what matters:
your customers.

So what is Google My Business?

It is a FREE business listing profile provided by Google especially for all the local businesses around the world. This business profile appears on the google search engine making it easy for all local businesses to rank on their search engine Without any cost. This service is absolutely free. It’s basically a comprehensive and interactive phone book listing that people will find when they’re searching for goods and services locally. Stand out on Google with a free Business Profile. It is more than just a local listing, your free Business Profile lets you manage how your business appears on Google Search and Maps. It includes your business name, phone number, business address, working hours, website and other important information.

Google my business works as a new home for local and small businesses. It is the new storefront of your business in the online world.

With Google my business you can –

  1. Make your new storefront for online customer.
    Every time user search on google for local product and services Google my Business profiles pops up. So it works as your new home page to sell your product and services all around your local area. You can manage how your business appears on Google Search and Map just like your physical storefront.
  2. Keep customers up-to-date- Update your customer about your new offers and discount through GMB. If you decide to change your contact information you can do that too within seconds. It always keep you updated amoung your customer.
  3. Connect and get results – It is very easy for a google user to connect with you through your google my business profile. And when you make it simple to do business, your company grows.
  4. Build customer trust by responding to reviews – Consumers rate businesses that respond to reviews as 1.7x more trustworthy than businesses that do not (76 percent vs. 46 percent ).
  5. Get to know your followers – Share a direct offer with your followers to show how much you value their loyalty and keep them coming back.
  6. Discover what works best for your customers – Investigate how customers find your company and how they stay connected by going behind the scenes.

Google uses a user’s device’s location data to surface GMB results for queries that include “near me,” such as “lawyers near me.” With the proliferation of mobile search, this type of query has become increasingly common. According to Google Consumer Insights, “near me” searches increased by 900 percent between 2013 and 2017. A GMB listing may appear to be a simple feature, but it can be a very powerful SEO tool. Instead of attempting to rank for competitive terms, you can capture local business and improve your Google rankings without spending a fortune or hours of your time on low-value marketing tactics.

Marketing your business with Google My Business is easy, effective, and free!

How Google My Business Can Help You Succeed

It’s difficult to overstate the value and significance of Google My Business for local businesses.

Nothing is more important than driving local customers to your storefront if you operate a brick-and-mortar location or a local delivery service, even if you also offer online sales. Your online entry will not only display your location on a map, but it will also appear above the main search results. Everything revolves around the location! People want to find what they’re looking for as quickly as possible, so they’re more likely to click on a local listing before diving deeper into the search results below. GMB can also be used to share new photos, blog posts, and other content.

It’s not a social media platform; it’s a new way to keep local customers up to date on what’s going on in your business and provide them with the information they need to choose you over your competitors. Finally, if your listing is appealing and has positive feedback, you should see an increase in the number of clicks from people who are ready to buy and searching for the best service provider or store. People who conduct local searches are more likely to leave their homes and visit a business in person that day to solve their problems or find the product they require.

Ads in Google My Business

Search engine marketing (SEM) or PPC (Pay Per Click) refers to the paid advertising that occurs on search engines such as Google. Both SEO and PPC can be very effective in driving business growth, but they are very different marketing strategies. Combining the two on GMB can yield superior results. In addition to Google’s standard PPC advertising, they also have a special ad programme for Google My Business. These ads appear just above the organic GMB results and just below the map.

This can be a great option for low-cost PPC results for businesses that mostly operate locally. You can create your ads, set an advertising budget, and leave the rest to Google’s technology. SEO is excellent for organic search, but it is not the only marketing strategy worth considering. Ads have evolved significantly over the years, but they’re still a great option for local business owners looking for more ways to reach out to customers.

Account Monitoring and Performance Measuring

It may appear that you can simply create a GMB business account and forget about it until you need to change your hours or address. Unfortunately, you must check your account on a regular basis for spam or incorrect information. Why? Because there’s a little hyperlink that says “suggest an edit” on every GMB overview. Google claims to email the owner of a GMB account when edits are suggested, but this doesn’t always happen.

Most suggested edits are not malicious in nature, but you should be aware of any changes made by checking in on your listing on a regular basis to see what your potential customers are seeing and if you need to make any changes. Spam does occur, but you do not have to accept it. If someone tampers with your listing, you can report it to Google, who will investigate the matter. Also, look for inappropriate (or low-quality) photos that can be flagged as such. Examine any customer reviews to which you may need to respond quickly. It’s worth the time to check in and ensures that everything is in order.

Boosting Your Marketing with Google My Business and Beyond

If you’re just getting started with digital marketing, you might be feeling a little overwhelmed. After all, there are numerous channels available for promoting your business and improving your online presence in addition to Google My Business. You can improve your SEO rankings by optimizing your website, GMB profile, SEM strategy, and social media efforts. What’s the bottom line? Google My Business is critical for small businesses because it is free and simple to set up, and it is only the beginning. SEO results can take some time to appear, but they are well worth the wait. Begin your free GMB profile today to propel your local business to the next level.

You can create your Google My Business profile here

Thank you for staying this long. I hope I have added some value to your life 🙂

If you found this article helpful and enjoyed reading it, please give feedback and also let me know your experience through your valuable comments 😉

If you want to learn more about Digital Marketing for local businesses then here is my other blog post

  1. A small guide on how to become a successful digital marketer
  2. Step by Step Guide on Digtial Marketing For Small Businesses
  3. Digital-deepak-internship-review
  4. Why Local SEO Is Important And How To Do It?
  5. The Importance Of Online Reviews For Small Businesses

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